Reporting To: Operations Manager and Directors
Duties and Responsibilities
- To build a database of clientele and increase the exposure of the pubs within local and London-wide catchments and work with the PR and branding company to maximize the PR opportunities and expose the brand where possible
- To event manage and wherever possible up sell sponsors and events
- To set up a sales and marketing plan and budgets with the Operations & General Managers of individual premises for each financial year and ensure that it is implemented
- Brief Managers/Kitchen on all functions/parties
- To oversee all incoming enquiries direct/indirect and ensure that each one is handled in a proper and efficient manner
- It is the responsibility of the Sales Manager to distribute every incoming enquiry to the most appropriate person
- To ensure that the database is created, built up and updated
- To manage client show rounds within the premises
- To build strong working relationships with the front and back management
- To attend weekly management meetings to discuss operational, financial and day to day management issues and to build a strong management infrastructure
- To event manage all appointed sponsored events and wherever possible up sell on these event
- To implement and manage a sales plan for each financial year
- Set up a sales budget with the Operations and each individual General Manager for each financial year
- Assist the Operations Manager with any promotional material that may be appropriate for marketing sectors
- Managing Sales and Conversion
- Coordinate with relevant departments on the timely and accurate implementation and execution of events and sell-outs
- Initiate revenue generating activities
- Create, deliver and measure promotional activities, including staff incentives
- Support the creation and implementation of a sales/forecasting and budgeting plan, in conjunction with Operations Manger
- Ensure incremental sales opportunities are maximised whilst maintaining perceived value to customers
- Utilise relevant resources to maximise covers and spend