Job Purpose
To produce and implement a Sales and Marketing plan for the unit and collate information into an action plan to achieve the sales targets
Duties and Responsibilities
- Maximise income generation for the Company
- Drives the development and implementation of the sales and marketing strategy
- Effectively manage the venue diary to ensure optimum profitability
- Conduct show rounds with prospective clients
- Prepare and produce documentation required to complete and close the sales process
- Liaise with other members of the sales team to actively promote sales opportunities and exchange information
- Undertake research to identify opportunities and threats in the market place
- Attend networking events, trade exhibitions and promotional events to gather market information and promote the brand and venue
- Keep abreast of competitor activity to recommend necessary tactical action
- Contribute information and concepts to the strategic planning process
- Monitor customer satisfaction, implementing procedures and activities to compile client feedback
- Co-ordinate all aspects of the sales process from initial enquiry through to event delivery
- Produce weekly sales forecasts for Head Office
- Produce revenue reports for quarterly client meetings
- Utilise the computerised booking system to ensure that information is effectively communicated to all relevant stakeholders
- Produce activity reports as required by Senior Management
- Stage manage promotional events as appropriate
- Utilise IT resources to produce all documentation and reports as required
- Utilise the computerised booking system to maintain an accurate database of all clients and potential clients
- Ensure that all promotional and marketing materials, documents and correspondence adhere to the corporate image
- Represent the Company in a professional manner at all times
- Assist in the production of unit budgets and re-forecasts as required
- Implement Company Policies and Procedures