Job Purpose
Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.
Duties and Responsibilities
- To research analyze and evaluate the competitive market environment
- Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development
- To research – analyze all marketing activities of our business (sales – product mix – customer profile –demographic etc.) – campaign and propose effective ideas on :
- Product positioning
- Chain Positioning
- Merchandise Point of Purchasing (POP)/Point of Sale (POS)
- Local Store Marketing (LSM) Programs
- Sales & Service training
- Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget
- Marketing plans should include – Advertising, Sales Promotion, Public Relations, Product Development, Pricing & Distribution
- Keep effective control of budgets
- Prepare complete presentation of any advertising/promotional campaign to CEO
- Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly
- Inspects, reports, and ensures in co-ordination with Property Department that the company’s image is maintained at high standard
- Comply with Company’s policy and procedures
- Maintain close liaison with all departments on activities and seek any advise if required
- Undertake any other responsibilities assigned to him by the CEO