Job Purpose
To achieve optimum revenue from internet marketing stream
Duties and Responsibilities
- Devise, review and develop on an on-going basis and implement a strategy to capitalise on the opportunities from this marketing stream
- Refine and develop group strategy to match the specific business requirements of each individual business
- Liaise with, educate and inform directors of opportunities from this market stream
- Monitor results from internet marketing activity, evaluate effectiveness and refine future activities
- Identify and set budgets for Internet Marketing
- Monitor spend against budget and effectiveness
- Manage Internet Marketing Team to achieve optimum results from this marketing stream
- Identify, quantify, set and evaluate performance standards for Internet Marketing Team
- Identify, quantify and set performance objectives for Internet Marketing Team personnel
- Identify assessment criteria of performance standards and objectives
- Effectively communicate performance standards, objectives and assessment criteria
- Continually review and assess sales team achievement against identified standards
- Identify coaching and training requirements of Internet Marketing Team personnel in order to achieve objectives and performance standards.
- Deliver coaching and relevant training to Internet Marketing Team personnel in order to achieve objectives and performance standards.
- Monitor and manage Search Engine Optimisation in order to maintain web sites on first page position of major UK search engines
- Establish and maintain a comprehensive knowledge of current criteria utilised by search engines to evaluate and position web sites
- Identify and recommend tactical action to address changes in criteria utilised by search engines to evaluate and position web sites
- Recommend improvements and alterations to web sites in order to make them accessible to search engines
- Advise and manage future web site development in order to ensure search engine optimisation
- Maintain and be able to effectively demonstrate a comprehensive and current knowledge of web site and development issues
- Advise and recommend cost effective methods of web site/search engine optimisation
- Advise and recommend strategy for adword, banner advert and pay per click bidding
- Review, amend and advise use of Key Words
- Achieve a pass rate at Google web site management examination.
- Maintain a current and accurate knowledge of competitor web sites and search engine optimisation strategies.
- Keep abreast of competitor activity and recommend any necessary tactical action
- IT Management
- Learn and maintain a working knowledge of the IT software and systems employed throughout
- Provide assistance and support to Employees regarding IT software
- Maintain an accurate and current client database and database management system
- Identify and recommend developments to ensure effective management of IT and database systems
- Be able to demonstrate a full knowledge of products and services
- Provide a weekly schedule of planned activities
- Attend client and events as appropriate
- Achieve sales activities within specified time-scales as directed by Sales & Marketing Director
- Plan personal diary to make effective use of working day
- Provide time-phase qualified reports on achievement and activities
- Maintain high standard of personal presentation
- Understand fully and communicate corporate objectives of the clients
- Represent in a professional manner at all times
- Liaise with other members of the Sales Team to actively promote sales opportunities, exchange information and increase professionalism
- Undertake all responsibilities with reference to procedures
- Ensure safe working area and work procedures in line with Company policy
- Undertake any reasonable duties as specified by Managing Directors/Chairman/Group Sales and Marketing Director