Job Purpose
To establish and maintain web sites on first page position of major search engines and maximise the marketing potential of web sites.
Duties and Responsibilities
- Research and identify potential web sites for web links
- Evaluate relevance to the company and recommend tactical links
- Communicate effectively with target web managers of potential link web sites in order to identify motivating factors that will gain their agreement to establish web links
- Gain commitment and action to link to target web sites
- Monitor and manage web like to ensure effective operation
- Review and recommend tactical action to maintain web links and relationships
- Develop strategies to expand web link opportunities
- Search Engine Optimisation
- Establish and maintain web sites on first page position of major UK search engines
- Establish and maintain a comprehensive knowledge of current criteria utilised by search engines to evaluate and position web sites
- Identify and recommend tactical action to address changes in criteria utilised by search engines to evaluate and position web sites
- Recommend improvements and alterations to web sites in order to make them accessible to search engines
- Advise and manage future web site development in order to ensure search engine optimisation
- Maintain and be able to effectively demonstrate a comprehensive and current knowledge of web site and development issues
- Advise and recommend cost effective methods of web site/search engine optimisation
- Advise and recommend strategy for ad word, banner advert and pay per click bidding
- Review, amend and advise use of Key Words
- Achieve a pass rate at Google web site management examination
- Maintain a current and accurate knowledge of competitor web sites and search engine optimisation strategies
- Keep abreast of competitor activity and recommend any necessary tactical action
- Learn and maintain a working knowledge of the IT software and systems employed throughout
- Provide assistance and support to Employees regarding IT software
- Maintain an accurate and current client database and database management system
- Identify and recommend developments to ensure effective management of IT and database systems
- Be able to demonstrate a full knowledge of products and services
- Provide a weekly schedule of planned activities
- Achieve sales activities within specified time-scales as directed by Sales & Marketing Director
- Plan personal diary to make effective use of working day
- Provide time-phase qualified reports on achievement and activities.
- Maintain high standard of personal presentation
- Understand fully and communicate corporate objectives of the clients
- Represent in a professional manner at all times
- Liaise with other members of the Sales Team to actively promote sales opportunities, exchange information and increase professionalism
- Undertake all responsibilities with reference to procedures
- Ensure safe working area and work procedures in line with Company policy
- Undertake any reasonable duties as specified by Managing Directors/Chairman/Group Sales and Marketing Director