Job Purpose
To provide effective administrative and operational support; to enable Group Sales & Marketing Director to achieve targeted levels of sales
Duties and Responsibilities
- Targeted tele-calling research to achieve sales
- Effectively communicate with clients via telephone and written communication
- Collate accurate contract details from client
- Maintain an accurate and current database.
- Identify and develop sources of potential clients
- Research Potential clients to identify:
- Basic contact details
- The M.A.N./s
- Nature of business
- Parent Associate companies
- Requirement for contract catering services
- Requirement for products
- Contract review criteria
- Professionally and effectively employ sales skills to achieve targeted sales.
- Develop and maintain relationships with Contract Clients that builds commitment
- Advise Chairman/ Group Sales and Marketing Director of Contract Client
- feedback/comment relating to contract performance and market place perception
- Develop and maintain relationships which benefit the client
- Overcome client resistance/objections to products
- Increase the level of sales and business mix from individual clients
- Increase share of each identified appropriate market sector
- Understand fully and communicate corporate objectives to clients
- Be able to demonstrate a full knowledge of relevant selling points and benefits
- Be able to match appropriate features and benefits to clients’ requirements
- Effectively communicate the benefits
- Maintain a current and accurate knowledge of competitor products, be able to high light their disadvantages and promote relevant benefits
- Keep abreast of competitor activity and recommend any necessary tactical action.
- Media & Press Relations
- Build and maintain effective database of Media and Press contacts.
- Initiate and manage consistent supply of information to Media outlets.
- Manage invitations, acceptances and guest lists for Client Entertaining and
- Promotional Events
- Attend client events as appropriate
- Facilitate effective communication channels between all companies to maximise sales opportunities
- Liaise with other members of the Sales Team to actively promote sales opportunities, exchange information and increase professionalism
- Advise Managing Directors/Venue Operations Managers of client feedback/comments relating to product content, pricing and Venue/Event performance
- Provide a weekly schedule of planned activities
- Plan personal diary to make effective use of working day
- Provide time-phase qualified reports on achievement and activities
- Maintain accurate records of all contacts with clients
- Identify and recommend tactical action to Sales and Marketing Director in order to achieve all above
- Maintain high standard of personal presentation
- Represent in a professional manner at all times
- Undertake all responsibilities with reference to procedures
- Ensure safe working area and work procedures in line with Company policy
- Undertake any reasonable duties as specified by Sales and Marketing Director