Job Purpose
To achieve targeted levels of sales for Venue Reservations and associated venues
Duties and Responsibilities
- Professionally and effectively employs sales skills to achieve targeted sales
- Increase the level of sales and business mix direct from individual clients
- and via third party bookers/agencies
- Research and Database
- Maintain an accurate and current database
- Identify and develop sources of potential clients
- Customer Contact
- Effectively communicate with clients to gain commitment to purchase and products
- Effectively communicate with clients via telephone, face-to-face and written
- communication
- Develop and maintain relationships which benefit client
- Overcome client resistance/objections to products
- Advise Sales and Marketing Director and Managing Directors of client
- feedback/ comments relating to product content and pricing as well as companies performance
- Enquiry Handling
- Effectively employ sales skills to confirm profitable enquiries
- Take accurate enquiry details from client
- Maintain an effective tracking system for enquiries to confirmation or release stage
- Evaluate and grade enquiries for profitability/suitability
- Effectively communicate function details and client requirements to operations
- Department Diary Management
- Effectively manage Group and Venue diaries to ensure optimum profitability of
- operation
- Build and maintain database of Venue Clients
- Provide a weekly schedule of planned activities
- Achieve sales activities within specified time scales as directed by Group Sales and Marketing Director
- Targeted tele-sales campaigns to achieve sales
- Internal Communications Skills
- Record, monitor and assess results of referred enquiries between companies
- Identify and maintain database of 10 Key Clients
- Effectively communicate with Key Clients via telephone, face-to-face and written communication to identify full potential for, and to gain maximum commitment to purchase products
- Client Entertaining & Promotional Events
- Represent on/in professional bodies & associations in order to maximise benefits of membership
- Maintain a current and accurate knowledge
- Keep abreast of competitor activity and recommend any necessary tactical action
- Provide time-phased, qualified reports on achievement and activities
- Plan diary to make effective use of working day
- Maintain accurate records of all contacts with clients
- Handle correspondence related to all selling activities
- Maintain high standard of personal presentation
- Represent company in a professional manner at all times
- Liaise with other members of Sales Team to actively promote sales opportunities, exchange information and increase professionalism
- Undertake all responsibilities with reference to procedures
- Ensure safe working area and work procedures in line with Company’s
- Health and Safety Policy
- Obtain necessary authority for expenses and record same in line with Company Policy Undertake any reasonable duties as specified by Head of Venue Reservations/ Group
- Sales and Marketing Director